30-day performance guarantee — in writing

Every lead replied to in 60 seconds.
Every qualified job booked while you work.

Home service leads contact 3–4 businesses and hire whoever replies first. If your phone rings after hours — or your inbox sits idle for 20 minutes — that job is already gone. Forge Systems replies, qualifies, and books qualified leads before the competition even sees the enquiry.

See What's Included → Book a 15-min fit call
✓ 30-day setup-fee guarantee ✓ Live in under 14 days ✓ No long contracts
0%
of trade leads go to the first responder¹
0s
reply-time target
24/7
inbox coverage, nights & weekends
0 days
days from kickoff to live — in writing

¹ Source: Lead Response Management Study, InsideSales.com.

The Problem

You're not losing jobs to better tradespeople.
You're losing them to faster replies.

By the time you've wiped your hands, unlocked the van, and opened the form notification — the customer has messaged two other businesses and booked the one who answered in under two minutes.

You're not short on leads. You're short on a system that catches them the moment they land, asks the right questions, and pushes them toward a booked job before the competition even sees the enquiry.

Before & After

What changes the day we go live

Without a system

  • Leads wait 20 min – 4 hrs for a reply
  • Weekend & evening enquiries die in the inbox
  • Tyre-kickers eat your time on the phone
  • No follow-up on ghosted customers

With Forge Systems

  • Every lead replied to in under 60 seconds
  • Nights & weekends covered automatically
  • Hot / warm / cold sorted before you see them
  • Two automatic follow-ups for non-responders
What We Build

A system that handles leads so you don't have to

Instant Response

Every inbound enquiry gets a relevant reply in under 60 seconds — day, night, or halfway up a ladder.

Lead Qualification

The system asks the right questions and sorts serious customers from time-wasters before they ever reach you.

Booking & Follow-Up

Qualified leads are guided to a booked appointment automatically. Non-responders get two polite nudges — no manual chasing.

What's Included

Everything you need to stop losing jobs

The Inbound Lead Handling System
Designed and deployed for your business in under 14 days.
  • Instant AI reply engine Under-60-second response, 24/7Replaces: VA monitoring inbox 24/7
  • Lead qualification flow Custom-built for your trade & service areaReplaces: 10–15 min/lead of owner time
  • Hot-lead owner alerts You only see leads worth picking up the phone forFilters: ~60% tyre-kickers
  • Automatic 2-step follow-up Recovers ghosted enquiries on day 1 & day 3Recovers: ~20% ghosted leads
  • Central lead dashboard Every enquiry logged, tagged, exportableGives: full enquiry visibility
  • Setup, copy, and training We write the messages; you approve them onceTime cost to you: ~1 hour
  • Setup feeFrom €1,000
30-Day Performance Guarantee. If the system doesn't book at least 3 extra qualified jobs within the first 30 days of going live, the full setup fee is refunded. (If your inbound volume is lower than 15 enquiries per month, we extend the guarantee.) No clauses, no hoops.
Who It's For

Built for home service businesses

This is a fit if…

  • You're a home service business (trade, install, or recurring service)
  • You get at least 20 inbound enquiries a month
  • You've lost jobs because you couldn't reply fast enough
  • You want the system to run without you babysitting it

This is NOT for you if…

  • You rely only on door-knocks or cold outbound
  • You don't want to approve the message copy once
  • You want someone to also run your marketing & ads
  • You want a £99/month plug-and-play chatbot
Plumbers Electricians HVAC Roofers Cleaning Services Landscapers
Serving businesses in UK·Ireland·Australia·Canada·USA
Common Questions

The stuff owners ask before signing

How fast does the system actually reply?

Under 60 seconds, 24/7 — including nights, weekends, and bank holidays. Speed is the entire game in trades. Most enquiries hit 3–4 businesses; whoever replies first usually wins.

Do I have to change my website, CRM, or tools?

No. It plugs into your existing form or inbox. We handle the integration. Setup takes under two weeks and costs you about one hour of your time (a short onboarding call and approving the message copy).

What if I don't like the replies it sends?

You approve every message template before the system goes live. Nothing goes out in your name until you've signed off on the voice, tone, and questions.

What happens if it doesn't perform?

If the system doesn't book at least 3 extra qualified jobs within the first 30 days of going live, the full setup fee is refunded. (If your inbound volume is lower than 15 enquiries per month, we extend the guarantee.) No clauses, no hoops, no "we tried."

How much does it cost?

Setup starts at €1,000 and scales up to around €5,000+ depending on channels (forms, email, WhatsApp, SMS, booking integrations) and your qualification depth. No long-term contract. Optional monthly support available after setup but not required.

See if it's a fit in 15 minutes.

No pitch, no pressure. Just a short conversation about how you currently handle inbound leads, what's slipping, and whether there's a gap worth closing. If it's not a fit, we'll tell you on the call.

30-day performance guarantee · No long-term contract